Latest Stories

Most recently published stories in Proof.

Multi-Billion Dollar Hangover Market: Showing No Signs of Slowing Down
Less than a decade ago, the discussion of hangover products was not a popular topic. One of the best-known go-to hangover remedies was an electrolyte solution brand targeted to help dehydrated children. Now worth almost $2 billion in 2021, the hangover cure market is expected to reach a whopping $4.67 billion by 2028, according to a new report by Grand View Research, Inc. Hangover products no longer serve just one solution anymore. With the wellness market expanding, many companies are instead integrating other health aspects into their hydration or hangover products to give consumers a multifunctional type of beverage.
By Jen4 years ago in Proof
Why Marketing “Healthier” Wines to Consumers is a Hit Today
Ah, the consumer product that is an oxymoron! They seem to keep popping up in the product categories that are considered to be - overall - unhealthy and even vices. Who can forget the “safe cigarette”...
By David Wyld4 years ago in Proof
What Total Wine & More Can Teach All of Us about the Power of a Great Idea
I had my first Total Wine & More experience late on a rainy evening at the end of a long workday followed by a middle aged, married life escape - a shopping/fast food dinner trip to a neighboring larger town about 20 miles from us. We had to go to Covington, Louisiana as we had an exchange to make at a big box retailer there, and after a long day, a “fancy” dinner out at Chick-fil-A or Five Guys seemed like a well-deserved treat for my wife and I.
By David Wyld4 years ago in Proof
The 7 Best Cozy Cocktails for Fall
Summertime was about keeping cool in the sticky heat by throwing back a few cold ones. Some are lucky enough to have year-round sunshine and warm weather, but others are already being hit with the crisp breeze and falling leaves. With the fall season among us, we’re resorting back to the fall basics: leggings, beanies and EVERYTHING pumpkin spice. For the next several months, many of us will be in hibernation, cozying up by the fireplace while drinking our favorite fall cocktails. From spiked pumpkin to pomegranate ginger and cranberry apple mimosas, these drinks are keeping us warm during the fall festivity.
By Jen4 years ago in Proof
The Type of Alcohol you Drink is Partially to Blame for Your Hangover
Some blame the sugar in fancy cocktails; others blame the bubbles in the champagne. More often than not, we’ve blamed it on tequila for our forgotten moments and feeling like death the next day. This has us swearing the drink off for good (or so we thought). But what is truly giving us those dreadful hangovers, and why do they only happen with certain alcohols?
By Jen4 years ago in Proof
Wine Subscriptions You're Missing out On
What seems like only a few years ago, consumers would buy their alcohol from grocery or liquor stores. Now, it seems as though subscription services (more than we’d like to admit) have changed our everyday lives, broadened our educational horizons, or just flat out emptied our bank accounts. The good news is that these subscriptions can account for every hobby, indulgence, or miscellaneous activity. Whether it’s grocery shopping, meal deliveries, or non-essential 'necessities' to through the endless pandemic, just about everyone has proved that joining a subscription does in fact make their life a little bit easier.
By Jen4 years ago in Proof
Drinklyte's Study Shows Competition in Hangover Prevention
Whether we’re enjoying one glass of wine after a long day of work or drinking our weight in jello shots at the bar with our friends, most of us have experienced the awful symptoms of a hangover. According to a study done by the University of Missouri-Columbia, researchers found that out of “1,230 college students, the most common hangover symptoms were feeling extremely thirsty or dehydrated, feeling more tired than usual, headache, nausea, and vomiting. Luckily, the rise of hydration products has been on the rise in the last few years and making its way into consumers’ hands. Drinklyte has been one of the newest hydration products on the market this last year, making its way through Liquid I.V., Cheers Health, and other popular competitors. Its advantage? A formula created not only for those who like to drink alcohol but specifically made to safely rehydrate our body’s after a night of drinking during chronic dehydration.
By Jen4 years ago in Proof
3 Alcohol Trends Shaping the Market for Summer
As summer is approaching and cities are beginning to reopen, people are making their way outdoors where the sunshine is beaming and a warm breeze is blowing. Traveling and resuming other “pre-pandemic” activities are becoming more common. This is the season for outdoor concerts, camping, BBQs, and relaxing on a boat with our favorite people. Life doesn’t get much better than this. The only thing that could top it off? An ice-cold drink. While some trends, such as ready-to-drink (RTD) beverages and seltzers, are sticking around, some companies are stepping up their game and making a big splash in the industry just in time for summer.
By Jen4 years ago in Proof
Symptoms, Signs and Prevention-The Influence of Alcohol Poisoning
In 2020, the national average of alcoholic beverages consumed in the U.S. was 17 drinks per week. People love celebrating with alcohol whether it's a special occasion, event, or even sometimes just after a long work week. There’s a fine line between relaxing and having a good time and going overboard, potentially putting your health (or life) at risk with alcohol poisoning. That is why it is important to be aware of the dangers of this, and take the right precautions when drinking alcohol. Alcohol poisoning (A.P.) occurs when an extensive amount of alcohol in our bloodstream, so much so that areas of our brain begin to shut down, including our breathing, heart rate, and temperature control.
By Jen4 years ago in Proof
How Do Social Media Algorithms Work?
Social media algorithms have always been a big part of digital marketing and they will continue to evolve in the near future. For social media marketers, this could mean adopting some major changes in order to reach a wider audience. On the upside, adapting to these social media algorithms is not rocket science.
By Steven Mckanzie4 years ago in Proof
Consumers are in Denial with the Lack of Nutrition Labels on Alcoholic Beverages
Health-conscious consumers have been looking at product labels for years, attempting to avoid sugar, carbohydrates, fats, and high-calorie foods at all costs. While this is nothing new for society, the hype of ‘healthy drinking’ is making its way to alcoholic beverages. While we may still see the occasional keg stand and shotgunning of beers, it seems that millennials have healthier alcoholic beverages in hand and are turning the market when it comes to choosing a better-for-you alternative.
By Jen4 years ago in Proof
Dehydrated After Drinking? This Simple Solution is a Game-Changer
75 Percent of Americans are chronically dehydrated on any given day. Imagine already being dehydrated, and then going out for a night of drinking. Who needs water when they have booze, right? Wrong. This is only adding to the problem, and being severely dehydrated is not only extremely dangerous but can have negative effects on your skin health, hair health, fitness performance and overall health. We’ve all had the same hangover symptoms: nausea, headache, dry mouth, even fatigue. If we thought about the symptoms of dehydration, our list would come out looking just about identical to these symptoms. One very simple yet effective solution to all of this: ORS.
By Jen4 years ago in Proof