Cher Che

Joined June 2025

65 stories

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New media writer with 10 years in advertising, exploring how we see and make sense of the world. What we look at matters, but how we look matters more.

Stories (65)

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Combating “Brain Rot”: Preserving Clarity in the Information Deluge
Scrolling through a book that feels like hieroglyphics after a short-video binge, your mind drifting to your phone for the fifth time during a meeting, forgetting what you just said moments ago — chances are, you’re experiencing the onset of “brain rot.”
By Cher Che2 months ago in Journal
Hong Kong’s Level-5 Fire Didn’t Just Burn Homes — It Exposed the Hidden Fragility of the City
On the 26th, a catastrophic Level-5 fire broke out at Wang Fuk Court in Tai Po, Hong Kong. Seven of its eight residential blocks were engulfed in flames.
By Cher Che2 months ago in Journal
If You Only Do One High-Altitude Trek in Your Lifetime, Save It for Annapurna ACT
In the city, I always crave an easier, more convenient life. But strangely, when I strap on my heavy pack and head into a valley where even 4G signals come and go, I feel an unprecedented sense of “lightness.” This made me ponder why. Answers varied, but as my trials grew longer, I realized it stems from our hearts yearning for genuine “adventure” amid daily monotony — not fantastical heroics, but an ordinary person’s “hero’s journey” within our reach and courage.
By Cher Che2 months ago in Longevity
Do You Allow Yourself to Live “Uselessly”?
Today, let’s talk about a question that cuts straight to the bone. Do you allow yourself to live uselessly? Don’t rush to answer.
By Cher Che2 months ago in Psyche
The AI Gold Rush: Are You Selling Shovels or Digging for Real Gold?
Since the explosion of ChatGPT in 2023, the AI frenzy has become the dominant narrative in global technology. Capital is flooding in, tech giants are locked in a race for supremacy, and startups are emerging at a breathtaking pace.
By Cher Che2 months ago in Futurism
The Promise Still I Carry
I carry a promise that feels heavy in a world built on shortcuts. It isn’t written in a business plan, nor is it etched into the partnership agreement I signed three years ago. It is a quiet, stubborn vow I made to myself while standing over a trash can in a rain-slicked alleyway in Chinatown, the smell of stale grease and regret clinging to my jacket.
By Cher Che2 months ago in Feast
How to Invest $267 Billion? Buffett’s Final 2025 Q3 Portfolio Holds the Value Code for the AI Era
As Q3 2025 draws to a close, the market has obtained the final portfolio report from Warren Buffett during his 60-year tenure as CEO of Berkshire Hathaway — this report carries seismic signaling weight: Berkshire executed three key moves in Q3: making its first purchase of approximately $4.3 billion in Google stock, trimming its largest holding Apple (a 15% reduction from the prior quarter), and boosting its cash reserves to a record high of $381.7 billion.
By Cher Che2 months ago in Journal
When Cloudflare Went Down, I Saw the Collapse of “Digital Central Planning.”
Yesterday afternoon, when the dreaded “502 Bad Gateway” error simultaneously lit up millions of screens around the world, I didn’t frantically hit refresh like everyone else.
By Cher Che2 months ago in 01
A Guide for Everyday Investors: Avoid the Leverage Trap and Harness the Power of Compound Interest
For the average person, investing is not a speculative game of “getting rich quick.” It’s a long-distance race where survival is the only path to victory.
By Cher Che2 months ago in Journal
The Old Order Is No More
In recent years, I’ve often felt a strong and disorienting sense of misalignment. It feels as if we’re reliving the Great Flood from Genesis: survivors swaying in a dark undercurrent, all of us standing on the ark’s deck, watching the railings of the old world snap one by one — without knowing when the new structure will ever be built.
By Cher Che3 months ago in Futurism
I Ditched My ‘Perfect’ 5 AM Routine for the Unsexy Truth of Real Growth.
It was 4:53 AM. My alarm was set. My workout clothes were folded. My to-do list, segmented into 15-minute blocks, was waiting. My journal lay open, taunting me to list three things I was grateful for before my brain was even online.
By Cher Che3 months ago in Lifehack
Alarm Bells Ringing: Global Tech Stock Plunge Reveals Reality Check on AI Valuation Bubble
Recently, the U.S. tech sector faced a sharp sell-off that rapidly spread to major global markets, as investor concerns over the sustainability of artificial intelligence valuations erupted.
By Cher Che3 months ago in Journal

Cher Che

Bio

Stories .css-1svwz57-Text{display:inline-block;color:var(--text-default-mute);}(65)

Filter by community

Combating “Brain Rot”: Preserving Clarity in the Information Deluge

Hong Kong’s Level-5 Fire Didn’t Just Burn Homes — It Exposed the Hidden Fragility of the City

If You Only Do One High-Altitude Trek in Your Lifetime, Save It for Annapurna ACT

Do You Allow Yourself to Live “Uselessly”?

The AI Gold Rush: Are You Selling Shovels or Digging for Real Gold?

The Promise Still I Carry

How to Invest $267 Billion? Buffett’s Final 2025 Q3 Portfolio Holds the Value Code for the AI Era

When Cloudflare Went Down, I Saw the Collapse of “Digital Central Planning.”

A Guide for Everyday Investors: Avoid the Leverage Trap and Harness the Power of Compound Interest

The Old Order Is No More

I Ditched My ‘Perfect’ 5 AM Routine for the Unsexy Truth of Real Growth.

Alarm Bells Ringing: Global Tech Stock Plunge Reveals Reality Check on AI Valuation Bubble

Stories (65)