Why Apple Stores Make You Forget the Price Tag: The Subtle Science of Selling Premium Experiences
You’re strolling down the street, phone in hand, debating the latest headlines about rising tech prices. That new iPhone seems like a significant investment — one that gives you pause. But then you push open the heavy glass door of an Apple Store. Your feet glide across the smooth stone floor. Your fingers brush the cool, solid surface of a wide oak table. Sunlight pours through immense, flawless windows, illuminating a space that feels more like a contemporary art gallery than a retail outlet. Almost without realizing it, your earlier hesitation begins to dissolve. The premium price, once a glaring hurdle, now feels justifiable.
