alternative
Alternative music from the underground, straight to your listening device.
We Lived in Loops: How House Music and Lo-Fi Help the Brain Think Better
In a world overloaded with content, chaos, and fractured attention, the simple act of thinking clearly has become a quiet luxury. But recent explorations in cognitive science and sound design suggest that certain forms of music—particularly Lo-Fi and House—might be doing more than just entertaining us. They might be reprogramming the way we organize thoughts.
By Hits and Run9 months ago in Beat
Best Gym Ads That Nail Branding and Boost Engagement
In the fiercely competitive fitness industry, gyms are constantly looking for new ways to attract and retain members. One of the most powerful tools they have is advertising. The best gym ads don't just promote memberships or facilities—they inspire action, foster community, and reflect the aspirations of their audience. From high-energy video campaigns to heartfelt social media storytelling, these ads do more than sell; they motivate, connect, and engage.
By Miller English9 months ago in Beat
Wildfire
song about losingI have always enjoyed Moses and the burning bush. If you really think about it, a burning bush symbolizing God is a far more powerful summary of a deity than anything relegated to an image of a mortal, made more understandable by a human face:
By Top Secret10 months ago in Beat
Real Woman Have Curves
"Real Woman Have Curves" at The James Earl Jones Theatre has lots and lots of thrills. Set in Boule Heights, East Los Angeles; factory workers seam dresses sometimes twelve hours a day to support their families. Even though you would classify this company as a sweet shop, the ladies get on famously. In the first act this musical can do no wrong... the dancing, singing, choreography flows, and so do the jokes!
By Robert M Massimi. ( Broadway Bob).10 months ago in Beat
The Paradox of the Flame
hat image of the burning bush has always held a strange power for me. A fire that consumes yet doesn't destroy – it’s such a potent symbol. It makes you think about forces beyond our everyday understanding, something raw and vital that defies simple explanation. It feels more profound, somehow, than a deity depicted with a human face, something so much bigger than our limited perceptions. You wonder what it would have been like to truly look upon it, without flinching.
By Sanamdeep Singh10 months ago in Beat







