Peter Ayolov

THE END OF TRUTH AND THE TECHNOLOGY OF ONLINE MEDIA

THE END OF TRUTH AND THE TECHNOLOGY OF ONLINE MEDIA Peter Ayolov Sofia University "St. Kliment Ohridski", 2019 Abstract: This article is a part of a larger study focused on the topic of the fictional media content opinions presented and perceived as truth. It will explore the abstract nature of truth in online media and its different forms. These media truths are types of fictional stories with certain effects on the public rather than a truthful presentation of the facts. Thus, the end goal of mass media today is not to tell the truth, but to create moral communities based on common experience and beliefs. Articles, opinions and news in media are seen as a narrative strategy that can be understood only through storytelling analysis. Here the focus is on the understanding of Truth and Untruth in online media as well as the connection of Internet media technology with the increase of disinformation online. The new media model creates hostile groups instead of generating consent for the nation-state, the new online media model within, Pseudo-communication, manipulation, delusion, lies, propaganda and deliberate causing of moral anger. "The end of the truth" means that the truth on the Internet is lost among the vast amount of information and the lack of regulation regarding the correctness of the published data. Instead of truth, media researchers formally talk about "post-truth," "fake news," and "alternative facts." Truth on the Internet is more like "Truthiness" or a belief that a statement is true based on the intuition or understanding of individuals, regardless of evidence, logic or facts. The subject of research is the connection between every new technology in mass media and the truth of the information and the effects on the consensus in society. Since the beginning of the 21st century, misinformation on the Internet has increased with the development of online media and social networks, and it is a problem of social peace and consent in every country.