Hazel Taylor

Why Products Get Ignored on Retail Shelves (And How Brands Can Fix It)

Today, when you walk through any retail store, they have a very cluttered retail display design. You will see shelves packed with products. Most of them are decent. Some are even excellent. But have you wondered why they are never picked up or made into the cash-out zone? Many are well-made, reasonably priced and even thoughtfully designed. And yet, a large number of them never get picked up. This is one of retail's quietest problems. It's because customers don't notice them. It's very natural that shoppers scan shelves in seconds. Products must communicate value instantly.