Then and Now: Have We Changed Our Portrayal of Women in the Media?
Our portrayal of women in advertising has been under scrutiny since about the 90s. Has this scrutiny changed the way we view and portray women? The role of women in society certainly has. Looking at two ads from Cosmopolitan, one from 1997 and one from 2017, we may be able to divulge the answer. The first ad from 1997 displays a grungy, seductive temptress wearing “under the covers colors,” while the second from 2017 shows the typical girl-next-door wearing trendy makeup and clothing that sexualizes her more subtly.
