8 Creative Marketing Ideas for Toy Businesses

One of the most common marketing misconceptions that small businesses make-believes that since they are small, they cannot be innovative or unique. The only way to do so is to think outside the box and break out of the box.

To get their message across, toy companies must be creative in their marketing. Parents, children, and present givers all purchase toys. As a result, they require engaging marketing to reach all three demographics. Here are 8 suggestions for toy company promotion that are not only proven and true but will provide you with a competitive edge.

To Learn About Toy Industry Trends, Organize A City-Wide Scavenger Hunt

This is an excellent method to get people enthused about your product. When deciding what to stock and how to market your products, knowing what are latest toy industry trends and what others are doing in the space is important. You can easily find out what's trending by creating a citywide scavenger hunt encouraging people to visit different stores and write down their findings. This will give you a good idea of which toys are selling well. So, you can stock them in your store and promote them effectively online.

Create a Strong Brand Image with Different Marketing Ideas for Toy Stores

Toy stores must project a positive image that will entice shoppers to return. The first step is to create a compelling logo across all marketing materials. Consider incorporating your logo onto your website, print ads and brochures, social media accounts, and the store itself.

Consider creating a tagline that promotes your company while also describing what it does in one or two words (for example, "World's Greatest Toy Store"). A tagline in any advertising effort can increase awareness of who you are and what you do.

Also Read: Favorite Toys (A Sentimental Journey Through the Toys That Meant the Most to Us as Children, and the Memories They Hold)

A Website Is another Important Component Of Marketing Ideas for Toy Stores

An ingenious website is another vital part of marketing ideas for toy stores. It should include information such as

1. Hours of operation
2. Location information
3. Contact information (phone numbers)
4. Links to social media pages (Facebook, Twitter etc.)
5. Photos of products/services offered by the business so that potential customers know what they're!

Create a Toy Marketing Video

Toy marketing videos are a great way to get your products in front of your customer base. They can be used in several ways, including:

1. A "coming soon" video will go live once the toy is available for purchase
2. An introduction video that lets customers know more about the toy and its features as they watch it
3. An instructional video that teaches users how to play with the product

Display Toys in Your Store Window

If you're a toy retailer, getting people in the door can take a lot of work. You have to compete with online shopping, and people have many options when looking for toys. But one thing that always works? Displaying toys in your store window!

There are many ways to do this—you can set up a play area where kids can play with the toys while waiting to be rung up at the register. Whichever way you choose, remember that your customers will want to see what's available before they come into the store!

And once they do come inside? Make sure you offer them an experience that makes them want to return again and again.

Partner with Other Toy Brands or Child-Centric Businesses and Organizations

Toy businesses are a great way to enter the industry's door. You should have something to sell. If you're starting, you may not have a sufficient portfolio to shop. It doesn't say you can't start earning some cash right away!

Try partnering with other toy brands or child-centric businesses and organizations in your local area. You can offer them a discount on bulk purchases of your products or even give them free products if they promote your brand on their website or social media pages. It's a win-win situation—they get great products at a discount while you gain exposure in front of new potential customers interested in your offer.

Work With Influencers and Bloggers Using Creative Marketing Strategies

You've probably heard of influencers and bloggers, but you may need to learn what they are and how to use them in your creative marketing strategies.

Influencers have a huge social media following, most often on Instagram and YouTube. They can be anyone from a celebrity to a personal trainer to a YouTuber who is well known for their content.

Bloggers are similar to influencers in that they have large followings, but instead of social media, they use blogs as their main platform. Both influencers and bloggers are great for toy brands to endorse their items and engage with customers.

Offer Your Toy Products In Customized Toy Boxes

Toys are often associated with childhood. So, many people like to give them as gifts. If you're looking for creative marketing ideas for your toy business, consider offering customized toy boxes at the point of sale. Decorate these boxes with images, text, or even a photo of the person receiving the gift if they are unavailable to pick up their purchase.

You can also use these boxes as advertisements in other store areas or social media platforms. By offering custom toy boxes to customers, you will establish yourself as an innovative company that offers unique gifts not easily found elsewhere.

Use Social Media To Its Fullest Potential

Social media find out what toys people are interested in. You can create polls and follow up with those responding.

Another way to use social media for research is to search for hashtags related to the types of toys you sell. You can also use social media as an opportunity for customer service. If someone posts about a problem with one of your products or experiences an issue with an order, reach out! Reply with an apology and offer suggestions for fixing it or making things right again.

Bottom Line

Toy companies always seek new ways to promote their products. Because they typically deal with children's toys, this often means creating new and exciting characters and accompanying stories that kids will love and want to be a part of. Thinking about the world of toy marketing from this angle, you can turn anything into a profit making endeavor that utilizes creativity, interactivity, and fun!

Toy marketers can use the tips above to help bring in more customers. It is no secret that customers are becoming savvier and more demanding, so toy marketers need to think creatively and take chances when coming up with their next marketing plan.