alcohol
All about the effects of alcohol on the mind and body, and what a drinker should expect from a sip, or ten, of the hard stuff.
Don't Forget to Celebrate National Margarita Day
National Margarita Day doesn’t arrive with the gravity of a federal holiday or the chaos of a three-day weekend, but it holds a special kind of power anyway. It’s the rare celebration that asks very little of you—no gifts, no speeches, no complicated traditions. Just a glass, some ice, and permission to pause for a moment and enjoy something bright.
By Lawrence Leaseabout 21 hours ago in Proof
What’s the Deal with Pantalones Tequila?
If you’ve been anywhere near liquor store shelves, social media feeds, or celebrity-backed brand headlines lately, you’ve probably clocked the name Pantalones Tequila and thought… wait, what? It’s a name that’s impossible to ignore, a label that leans hard into irreverence, and a brand that seems determined to zig while every other celebrity tequila zags. But behind the cheeky branding and Hollywood association, Pantalones is actually doing something a little more interesting—and a little more intentional—than it might seem at first glance.
By Lawrence Lease4 days ago in Proof
Wine’s tough year
Ah, it was a heady wine time while it lasted. Wine enjoyed more than 50 years of vineyard and winery growth, more than 50 years of improving quality, more than 50 years of consistent year-over-year market expansion. Those were the days, my friend. We thought they’d never end. We’d sing and dance forever and a day.
By Gus Clemensabout a month ago in Proof
The Rise of Sober Status Symbols in the Food and Beverage World
A new wave is redefining contemporary food and beverage culture. Previously relegated to the sidelines, non-alcoholic drinks now have the spotlight and are increasingly becoming popular. Zero-proof menus are expanding, and mocktails are revered as much as their alcoholic counterparts. Choosing sober drinks is no longer seen as giving something up; it’s a lifestyle choice.
By Julia Nikolausabout a month ago in Proof
Kakheti Wine Tour. Top Story - October 2025.
Any Georgian will proudly tell you that Georgia is the birthplace of wine. Our tour guide told us about the archeological evidence that the ancient way of making wine in a large clay pot capable of holding hundreds and even thousands of liters of wine called qvevri [pronounced kwevri] goes back at least 8,000 years. However, the recently found earliest qvevri are now estimated to be around 11,000 years.
By Lana V Lynx4 months ago in Proof
10 Best Fall Cocktail Garnishes to Elevate Your Seasonal Drinks
The right fall cocktail garnishes can turn a simple drink into a showstopper. Fall is the season of cozy gatherings, bold flavors, and drinks that deserve a little extra flair. Whether you're hosting a backyard bonfire or a chic indoor soirée, this list of fall cocktail garnishes is designed to impress—some are easy, some are theatrical, and all are unforgettable.
By Total Apex Entertainment & Sports4 months ago in Proof
8 Hard Ciders That Capture the Taste of Fall
Look, I get it. The moment September hits, everyone's suddenly obsessed with pumpkin spice everything, flannel makes a triumphant return, and we all pretend we actually enjoy raking leaves. But here's where I'll give autumn some credit: fall flavors in hard cider? Now that's a trend I can get behind. Unlike that questionable pumpkin spice deodorant your coworker brought to the office, these eight hard ciders actually know what they're doing when it comes to capturing the essence of the season.
By Total Apex Entertainment & Sports4 months ago in Proof
The Ultimate Guide to Fall Cocktails: From Spiced Cider to Boozy Pumpkin Lattes
When the first crisp breeze of autumn rolls in, magic doesn’t just happen outside with falling leaves; it happens in your glass, too. So, queue those delicious fall cocktails because suddenly, fruity beach drinks look about as appealing as a snowstorm in July. Now, all you want is warmth, spice, and a drink that pairs perfectly with your favorite ugly sweater.
By Total Apex Entertainment & Sports4 months ago in Proof
Bartender as Archivist: Preserving Memory One Recipe at a Time
A cocktail is never just a drink. It is a container of memory, a snapshot of place, and a record of emotion—shaken, stirred, and poured into a glass. To see the bartender as simply a craftsman of spirits is to miss the deeper truth: bartenders are archivists. They catalog experience not with pen and paper but with bitters, syrups, and garnishes. Every recipe written down, every drink repeated or reinvented, is a piece of history captured and handed forward.
By Sofia Mertinezz5 months ago in Proof
Behind Every Bar Is a Story — And We Want to Hear Yours
There’s something sacred about the bar. Not just because of the spirits or the craft, but because of the people who stand behind it. Bartenders are more than just service providers — they’re part psychologist, part performer, part chemist, part confidant. They listen, they create, they remember your favorite drink even when you’ve forgotten it yourself.
By Sofia Mertinezz6 months ago in Proof
