business

Articles, videos, and related content associated with all aspects of Business and the culture surrounding business.

Key Differences Between Digital Marketing and Traditional Marketing
Traditional marketing has been around for quite some time. Since its birth, businesses have been using this method to promote their products and services. Today, companies are still leveraging traditional marketing to get their brands noticed by consumers. However, digital marketing, which involves online promotion strategies, is taking over the game. That's because so many people are surfing the internet and are using mobile devices. Therefore, it makes sense to reach them on various digital marketing channels such as social media, search engines and blogs. But why is digital marketing so different than traditional marketing? Is it better? Or are they equal in terms of lead generation and ROI?
By Kevin6 years ago in Journal
8 Business Tools For More Productivity
It can be hard to stay focused sometimes. There so many things around us that easily distract us and take us away from our main focus.
By Christina Spohr6 years ago in Journal
All You Need to Know About Using Keywords the Smart Way for SEO Success
Achieving first page ranking of search engine results pages (SERPs) is every online business’ aspiration. Studies have shown that sites on the first page of SERPs receive a whopping 95% of online traffic. That’s not all; people only look at the first page of the SERPs, and about 64% click on the first three results.
By Amit Kothiyal6 years ago in Journal
3 Ways to Increase Foot Traffic to Your Brick and Mortar
Whether you've just started your business or had it running for a while, you want more people coming to your physical location. Your website is getting enough traffic, but your brick-and-mortar isn't getting the foot traffic you want. This can be because more and more people are shopping online. In fact, 8 in 10 American consumers are now shopping online.
By Robert Cordray6 years ago in Journal
Trust - an important strategy in building a successful marketplace platform
When a new brand emerges into the market, we normally rate how trustable the marketplace service is. We judge based upon the quality of their marketplace service, pricing, how friendly their help support team and how easy it is for the customers in approaching and using the marketplace platform - website or a mobile app.
By saadhika6 years ago in Journal
Free Gifts – How To Offer The Gift-With-Purchase
How excited were you to get a prize in your cereal box when you were a kid? You may have even chosen what type of cereal you wanted to buy based on the prize they promised on the outside of the box.
By Seller's Choice6 years ago in Journal
What Is a Direct-To-Consumer Business In The World of E-commerce?
The direct-to-consumer model has instigated a dramatic shift in the evolution of the retail industry. Driven by accessible digital marketing and consumer demand, more businesses are cutting out the retailer and distributor intermediary and engaging with consumers directly.
By Seller's Choice6 years ago in Journal
Launching Successful Refer-A-Friend Programs
Referral programs are one of the most effective marketing programs for loyalty, lead generation, sales, and conversions. If you want to tap into the second ring of your target audience while deepening the loyalty of your first ring, it’s time to consider a refer-a-friend program.
By Seller's Choice6 years ago in Journal
Benefits Businesses Get When Using Take-away Promotional Items
Businesses often run promotional campaigns. This is essential to improve sales and market visibility. Right method selection is also important. You have to be talented to achieve your marketing goals. Introducing take-away gifts can be more effective.
By Lauren Williamson6 years ago in Journal
How To Get The Best Warehouse Line Marking?
The brand name should define the type of warehouse line marking you are getting from the store. Who you are is a middle of a sentence and a touch of nature that you might miss out in a world which is based on an unoriginal frame. If you have seen a lot of optional services promoting their brand, then you might get the zest of it. If you infuse your personality on the brand name and the services, then you will have originality. It is about being unique and straightforward and making it easy for customers to get your brand sense.
By Lara Buck6 years ago in Journal
Why outsourcing is better than in-house in software development
Outsourcing: Outsourcing software development is hiring a third party team and assigning the work to them. This third party could be a freelancer or agency, gained via freelancing websites or LinkedIn.
By Andy Dassan6 years ago in Journal
Ways In Which Technology Can Boost Up Your Business
Just some decades ago, technology had limited roles in human lives. But when you look at the scenario today, it will not be an exaggeration to say that technology has become an indispensable part of human life. Right from healthcare and education, to jobs and productivity, all purchase decisions are increasingly driven with the help of technology.
By Mila Jones6 years ago in Journal