The Hardest Decision I Had to Make as Mavin CEO - Don Jazzy

Nigerian producer and star CEO, Don Jazzy who is the CEO of Mavin Records, the biggest record label in Nigeria, is opening up in an interview with Cool FM about the hardest decisions he has to make as CEO of the company. Here's what Don Jazzy revealed in response to the question.

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During his interview, Don Jazzy was asked "What is the hardest decision you've had to make as Mavin CEO?" He responded saying:

DON JAZZY: There are plenty oh. Why? Because you see, footballers and maybe other sectors, they've figured out a way of transitioning from after playing in a club, they now go to that Qatar or India or USA, then they now come back and become coach or manager, and then you can now go and start doing broadcasting. They've figured out a way so that they don't look at old footballers like they've failed. They don grow, they don play their thing, and they don transition into something else.

But I think people look at musicians in the wrong way. So, if you don't see a musician for one, two years, they just assume that you've fallen off. But that's not necessarily the case. They're older, they can transition into something else. So, in some cases, we've been able to transition properly.

Let me just cut it short: the difficult part is when you have to now remove sentiment from business and be like "okay, I think we've gotten to a point where we've pushed too far. We kinda need you to transition into something else that is not necessarily performing artiste." Performing artiste is really for the young blood, especially if you're doing pop, unless you're doing juju music and the rest. So having to make that decision sometimes is difficult.

So in essence, Don Jazzy is saying that the hardest part of being CEO is removing sentiment and telling people who are maybe performing artistes that it's not working anymore, and they need to transition into something else. Yikes! That indeed sounds like it will be very difficult to do, especially because which performing artiste would want to hear that without taking it personal?

What do you think about what Don Jazzy said, and how do you think you'd approach something like this if you were CEO? Let me know your thoughts by leaving a comment either below or on my Jide Okonjo Facebook post.

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