Everyone Is My Customer

In the 1920s, with the rise of sports, three sneaker workshops sprang up in a small German town called Herzog Aurach. One of the owners is in his early 20s. He started out as a shoemaker with his father's street stall, but saw a business opportunity in the sports industry, so he boldly invested in the shoemaking workshop.

Once the young man took a bus to Nuremberg with the owners of two other workshops to sell shoes.

On the way to the car, a salesman with a large bag of hats came up. It was a salesman who was always thinking of business. As soon as he got on the car, he took out several hats from the bag and introduced them to him without stopping.

The young man and the two owners were also there to promote their products, and of course had no interest in the man's hat. His two companions turned their heads to the other side, but the young man, on the other hand, listened with interest.

Later, the salesman asked him, "Buy a hat! You're going to miss it when I get off the bus!"

"Your WORDS are very REASONABLE, but your image makes me WANT to buy a lot of discount!" "Said the young man earnestly.

"My image? Are you saying I'm not dressed properly?" "Asked the hat salesman, puzzled.

"No, you may be wearing a very nice hat and a very nice outfit, but your shoes are covered with dirt and even dirt, and this is enough to indirectly affect the image of your product!" "Said the young man.

After that salesman listen to quickly patted his shoes on the dirty mud, but obviously, the mud on the shoes is not so easy to be patted off, he awkwardly said: "Do salesman running around, this is inevitable!"

"Rightness! This can be avoided if you wear a pair of sneakers that can be wiped clean all the time!" The young man said as he stretched out his feet, and then sprinkled some dust on his shoes, and then wiped them clean with a damp cloth.

Hat salesman eyes bright, think wearing sneakers is really a good choice, not only walk than wear boots easily, the most important thing is that it can be like leather shoes a clean, can maintain their best image, so that no longer because of image problems and make others to buy to reduce!

The hat salesman could not help asking the young man where he had bought the shoes, and excitedly indicated that the first thing he would do when he got off the bus was to buy a pair of them.

At this time, the young man opened the big shoe bag beside him and said: "You can buy a pair from here now!"

The result of the matter can be imagined, the man who kept selling the hat to the young man, finally bought a pair of shoes from the young man's hands, and the two owners with the young man, but always sideways, idly looking out of the window.

A few years later, the young man's workshop developed into a large shoe-making company, while the other two workshop owners still struggled in the same place, and finally even closed down to work in the young man's company.

They once asked him how he did it all, and he said, "In your eyes, only the people who want to buy shoes are your customers; In my eyes, anyone is a customer, including the man who is trying to sell me a hat!"

This young man's company, is later famous world German sporting goods manufacturer "Adidas", and he himself, is the founder of Adidas Adolf Dassler.