Italy Alternative Data Market: AI Integration, Fintech Expansion & Growth Outlook

According to IMARC Group's latest research publication, Italy alternative data market size reached USD 140.80 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,569.90 Million by 2033, exhibiting a growth rate (CAGR) of 33.70% during 2025-2033.

How AI is Reshaping the Future of Italy Alternative Data Market

• AI tools now process unstructured sources like social media and satellite imagery faster, helping Italian firms spot consumer trends and supply chain shifts with greater speed and accuracy in real time.
• Italian fintech players such as Axyon AI blend traditional and alternative datasets through advanced machine learning models, boosting investment decisions and risk assessments for asset managers.
• Bank of Italy surveys show investments in AI techniques by financial intermediaries have more than quadrupled recently, driving wider use of alternative data for credit scoring and fraud detection.

Access the Latest 2026 Market Data & Forecasts

Italy Alternative Data Market Trends & Drivers:

The Italian alternative data market is witnessing robust expansion as businesses increasingly prioritize real-time, granular insights to support strategic decision-making in a competitive environment. Adoption of diverse sources such as satellite imagery, social media sentiment, and IoT-generated information is accelerating, particularly within finance, retail, and energy sectors where traditional metrics fall short in capturing dynamic market shifts. Digital transformation initiatives across industries are fueling demand for these non-conventional datasets, enabling enhanced risk assessment, operational optimization, and predictive analytics. Regulatory frameworks in Europe, including those promoting data innovation while ensuring compliance, are creating a supportive ecosystem that encourages local providers and international collaborations to flourish.

Advancements in artificial intelligence and machine learning technologies are serving as powerful catalysts, allowing sophisticated processing of unstructured and voluminous alternative datasets to uncover actionable patterns that were previously inaccessible. This technological integration empowers financial institutions and hedge funds to refine investment strategies and gain sharper competitive edges through faster, more nuanced analysis. The rise of fintech innovations in Italy further amplifies this trend, as emerging platforms leverage alternative sources for credit scoring, fraud detection, and personalized services, bridging gaps in traditional banking approaches and fostering greater inclusion for underserved segments.

Growing emphasis on digitalization within the public and private sectors, alongside investments in cloud infrastructure and edge computing, is propelling the accessibility and utility of alternative data across the country. Sectors undergoing rapid modernization are turning to these resources to monitor consumer behaviors, supply chain dynamics, and economic indicators in near real-time, thereby improving agility and resilience. Collaborative efforts between startups, established firms, and research institutions are nurturing a vibrant ecosystem that prioritizes ethical data usage and innovation, positioning Italy as an increasingly influential player in the broader European alternative data landscape.

Italy Alternative Data Industry Segmentation:

The report has segmented the market into the following categories:

Data Type Insights:

• Mobile Application Usage
• Credit and Debit Card Transactions
• Email Receipts
• Geo-location (Foot Traffic) Records
• Satellite and Weather Data
• Social and Sentiment Data
• Web Scraped Data
• Web Traffic
• Others

End Use Industry Insights:

• Transportation and Logistics
• BFSI
• Retail and Ecommerce
• Energy and Utilities
• IT and Telecommunications
• Media and Entertainment
• Others

Regional Insights:

• Northwest
• Northeast
• Central
• South
• Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in Italy Alternative Data Market

• February 2026: Hyperscale cloud expansions integrate advanced alternative data processing, with Microsoft's €4.3 billion investment in Lombardy facilities driving adoption of liquid cooling technologies and AI-driven analytics for enhanced real-time insights in financial and enterprise sectors.
• January 2026: Alternative lending platforms accelerate embedded finance models, incorporating alternative data sources for SME credit assessment, boosting market value to USD 2.57 billion amid CCD2 compliance and partnerships like Banca AideXa's collaboration with Trustful for improved risk evaluation.
• 2025: AI-powered alternative data adoption surges in fintech and credit sectors, with SME credit assessment tools leveraging regional economic factors and non-traditional sources to address unmet financing needs and enhance underwriting accuracy.
• 2025: Big data analytics and machine learning advancements enable sophisticated interpretation of diverse alternative datasets, supporting digital transformation in finance and energy with real-time, granular insights for strategic decision-making.
• 2025: Public sector digitalization under the PNRR fuels demand for sovereign cloud-based alternative data handling, with €520 million contracts awarded for ministerial workload migration, prioritizing domestic data retention and Tier 4 reliability for innovative applications.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.