Tighnari

The Psychology of Brand Names: What Makes a Name Stick? . AI-Generated.

Say the word "Kodak" out loud. Now say "Muvel." Which one sounds stronger? If you picked Kodak, you're not alone. And the reason has nothing to do with your memory of yellow film boxes or George Eastman's marketing budget. It's something weirder. Your brain is assigning personality to sounds before you even process their meaning.