Jane Smith

Why Shoppers Abandon Carts at the Last Step?

I have seen individuals linger at checkout screens for years, much like they do at yellow lights, wondering if they should continue or wait for the time to pass. I see it everywhere: at shops, in lines for coffee, even in parking lots where a lone person is sitting in their car with their phone shining brightly on their face. The final stage of a transaction isn't a technical process, as I've learned from working with mobile app development in Atlanta. People frequently retreat from this tiny emotional cliff without even understanding why.