Altcraft

Joined July 2021

203 stories

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Interesting and useful articles about marketing, our product and online communications

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A Webinar As a Marketing Tool
According to statistics, 20-40% of webinar participants become qualified leads - potential brand customers. Online events have long been working in marketing: they expand the audience and attract new buyers. Through webinars, not only do they educate users, but they also build marketing communications.
By Altcraft3 years ago in Journal
Video Marketing for Brand Promotion
Video content is currently at the peak of its popularity and is projected to remain relevant for a long time. By 2023, the number of viewers of this format is expected to reach 3.5 billion. Horizontal and vertical videos have already been integrated into almost all marketing channels. The world’s leading video platform, YouTube, attracts 2.5 billion monthly users, while TikTok engages billions of users every month.
By Altcraft3 years ago in Journal
Services for SMM and Content Generation in Social Networks
To reach a wider audience, brands utilize various marketing channels. Ignoring social media for promotion means missing out on a huge potential audience. In early 2023, 4.7 billion people were using them, and this number continues to grow.
By Altcraft3 years ago in Journal
7 Mistakes in Email Campaigns
How much do email campaign mistakes cost? According to statistics, every dollar spent on email marketing yields a return of $40. Let's assume that an email was sent with an error, such as a non-functional link to the promoted campaign page. The company will waste its marketing budget and miss out on significant revenue.
By Altcraft3 years ago in Journal
Dark Mode in Email
According to the independent research organization EarthWeb, 82% of users choose a dark theme on their smartphones, and 83% switch to it on their computers. That's why brands should adapt their email campaigns for Dark Mode to enhance customer convenience.
By Altcraft3 years ago in 01
Why to Use AMP Emails
No one will be surprised by email campaigns with a stylish design. Users receive dozens of similar emails every day, requiring them to take extra steps by clicking a button to visit a website. However, in 2018, Google introduced AMP emails, which revolutionized email interactivity and simplified the customer journey to conversion.
By Altcraft3 years ago in Journal
Managing Marketing During a Downturn
The business world is constantly in flux: conditions change, exchange rates fluctuate, and the political situation shifts. The economic system itself is cyclical, with periods of growth periodically giving way to recession, resulting in decreased production levels and reduced income.
By Altcraft3 years ago in Journal
Brand Reputation Management
81% of users search for information online to form an opinion about a company. 93% claim that product and service reviews influence their purchasing decisions. Therefore, companies cannot ignore what is being said and written about them on the internet. Online brand reputation management is one of the top priorities.
By Altcraft3 years ago in Journal
How Storytelling Works
Many people wonder: how do stories work in marketing? What is the secret of effective selling storytelling? When the messages embedded in a selling story align with the customers' values, such storytelling boosts sales.
By Altcraft3 years ago in Journal
Neural Networks in Business, Marketing and Life
The technology market is growing: if in 2020 it was worth $14 billion, then by 2030, according to forecasts, the volume will reach $152 billion. Therefore, we will hear more and more about neural networks in the news.
By Altcraft3 years ago in 01
RFM Analysis: What is It and How to Manage It
There are two main ways to work with customers: attracting new ones and communicating with existing ones, motivating them to make repeat purchases. The second option is cheaper, but it is important to understand how to communicate with the customer base to generate more revenue.
By Altcraft3 years ago in Journal
How to Use Gamification in Marketing
In the world of an "epidemic" of banner blindness, users are increasingly not noticing online ads and other types of advertising on the internet. This behavior is typical for 86% of website visitors.
By Altcraft3 years ago in Journal

Altcraft

Bio

Stories .css-1svwz57-Text{display:inline-block;color:var(--text-default-mute);}(203)

Filter by community

A Webinar As a Marketing Tool

Video Marketing for Brand Promotion

Services for SMM and Content Generation in Social Networks

7 Mistakes in Email Campaigns

Dark Mode in Email

Why to Use AMP Emails

Managing Marketing During a Downturn

Brand Reputation Management

How Storytelling Works

Neural Networks in Business, Marketing and Life

RFM Analysis: What is It and How to Manage It

How to Use Gamification in Marketing

Stories (203)